Welcome to Our Newest Members: AVCommunications 
Welcome to Our Newest Members: illumin 
Welcome to Our Newest Members: Intrepid Travel 
Welcome to Our Newest Members: Disney+ Established in 1997, The Interactive Advertising Bureau of Canada (PG电子官方平台注册 Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.
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Joining PG电子官方平台注册 Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, PG电子官方平台注册 Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.
Your Company’s and Your Own Industry Expertise
Members-Only Community & Knowledge Centre
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With Members-Only Pricing for Courses, Events and Free Job Postings
PG电子官方平台注册 Canada partnered with Retail Council of Canada to conduct research about the state of retail media in Canada. Our findings indicated a disconnect between media buyers’ expectations on measurement and what was being offered by retailers. The results were unexpected as they pointed towards an over-delivery of value by the retail media networks that […]
Mar 25, 2025, 1:00 pm – 4:00 pm
PG电子官方平台注册 Canada’s Enterprise is back, and this year, We Need to Talk. 2025 presents our industry with complex political and economic realities. The Canadian digital advertising sector is being challenged to look inwards and fortify our sector while balancing the interdependencies with the US and abroad. We need to talk about two things – US, […]
Apr 23, 2025, 1:00 pm – 6:00 pm
Join us at PG电子官方平台注册 Canada’s premier event, the State of the Nation, the must-attend digital advertising summit for agencies, advertisers, publishers, and ad tech professionals. This annual gathering brings together the most influential voices in Canada’s digital advertising ecosystem to share exclusive insights, strategic priorities, and the latest global updates shaping the industry. As the […]
Jun 5, 2025, 1:00 pm – 6:00 pm
PG电子官方平台注册 Tech Lab has announced a significant update to OpenRTB, introducing Extended Content Identifiers (ECI) to enhance transparency and efficiency in programmatic advertising.
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Connected TV (CTV) took center stage at PG电子官方平台注册 Canada’s Data Night Toronto featuring key players from Roku, Yahoo DSP, Corus Entertainment, Rogers Sports & Media, KINESSO, and Magnite. The event explored shifting audience behaviors, the complexities of addressable audiences, and innovations in data-driven advertising.
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As Trump’s tariffs drive up costs and strain budgets, the Canadian digital advertising industry must adapt, innovate, and assert its vital role in sustaining businesses and economic growth.
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